nine percent
Logo Design for a venture capital firm focusing on tech startups.
Nine percent is a VC firm that focuses on SaaS startups in various industries. Their name comes from their stance that they invest if they get at least 9% of the equity and would like companies to grow at a rate of at least 9%.
Logo Design
Color Palette
Typography
Naming
Logo Suite
We created a bespoke brandmark that cuts out the number nine from the percentage sign. The variations of logos in the logo suite allows the use of it across multiple applications.
Color Palette
To convey a feeling of trust as a brand, we went with a primarily blue color theme with Turquoise and Ultramarine accents.
Typography
We chose a sans serif type that evokes modernity, aligning with the firms innovative approach to investing.
Naming
We offered our expertise in helping the founders choose between an array of different names, making sure it’s the right choice from a marketing perspective, but also strategically.
