puritouch labs
Brand identity for a Nordic beauty brand from Copenhagen.
Brand identity for a Nordic beauty brand from Copenhagen.
Puritouch Labs Copenhagen is a Nordic beauty brand rooted in purity, science, and the power of nature. Their skincare and natural cosmetics combine clean Scandinavian ingredients with advanced formulations, creating products that feel gentle, luxurious, and deeply effective. Minimalist by design and mindful in philosophy, Puritouch embodies the calm, clarity, and authenticity of the Nordics, bringing modern, nature-powered beauty to everyday routines.
Logo Design
Color Palette
Typography
Supporting Graphics
Naming
Logo Suite
“The Drop” is perfectly integrated into the wordmark logo, creating a distinctive element that is higly recognizable, but also sends a hint about the fact that this is a beauty brand. The variations makes the logo fit perfectly in any kind of usage scenario.
Color Palette
The lavender blue takes center stage, giving the palette a calm, modern, and subtly luxurious personality that feels unmistakably Nordic. The supporting greens and deep charcoals enhance its softness and clarity, creating a balanced yet distinctive visual identity.
Typography
The use of Greycliff CF adds a modern, confident clarity that reflects a clean, Nordic aesthetic. Its geometric structure and balanced proportions convey trust, simplicity, and understated sophistication.
Supporting Graphics
Supporting graphics like “The Stripe” and “The Drop” add a distinctive, recognizable layer to the visual identity, making it versatile across touchpoints. The branded pattern featuring the brandmark reinforces cohesion and subtly amplifies brand recognition in a modern, elegant way.
