Logo Design, UI/UX and website for a regtech startup in the EU
Compliance might be boring for most people, but the brand of okaify is definitely not boring. Their solution is focused around AI and we captured that into their name, logo and brand. The use of artificial intelligence and being a tech company is clearly remarkable in their logo and branding. Everything fits together perfectly in the way they show up in front of customers or investors.
Logo Suite
Color Palette
Typography
Naming
UI/UX Design
Website
Logo Suite
We integrated the AI into the wordmark to emphasize that this solution uses Artificial Inteligence algorithms. The gradient in the AI is also purposeful, as it hints to the process of thinking.
Color Palette
A predominant green theme was chosen with complementary orange accents and black & grays neutrals.
Typography
Clean modern choice of typography, to also emphasize the modern, future looking of this software startup.
Naming
Short, concise and trendy name choice, securing also the okaify.com domain and making a bold appearance between competitors.
UI/UX Design
We worked together with the development team to provide an interface that will match the brand visual identity, and in the same time making it easy for the users to navigate their way through the web application.
Website
A simple and cost efficient website solution provided that is perfect for the sales and marketing efforts of a startup.