go/on
Rebranding and UI/UX for a fintech startup in the EU.
Go/on travel is a local discounts platform for travelers and tourists in Greece. They were looking to diversify their offering to include not just travel discounts, but also other services like payments, rides, shopping and learning. They needed a new brand to reflect their ambitions as a fintech company, while also keeping elements of their existing core brand, and we managed to create a name, visual identity and brand architecture that fits just that.
Brand Identity
Logo Design
Color Palette
Typography
Supporting Graphics
UI/UX Design
Naming
Brand Architecture
Logo Suite
The card shape is the core element of the logo while integrating also the percentage symbol (%) in the name. By using the .com in the wordmark we aim to build instant credibility, trust, and memorability for users, partners and investors.
Color Palette
This palette combines warm, approachable tones with confident indigo hues, bridging the brand’s travel roots with its evolution into a modern fintech platform. The gradients add energy and movement, expressing flexibility, innovation, and a seamless ecosystem of services while the darker tones provide trust and stability.
Typography
The use of Century Gothic gives the identity a friendly, modern clarity that feels accessible to both travelers and everyday users. Its geometric simplicity supports a digital-first fintech experience while retaining a sense of familiarity and ease.
Supporting Graphics
The brand pattern and custom iconography create a distinctive, cohesive visual language that reinforces recognition across all touchpoints. They add personality and clarity, making complex services feel approachable and easy to navigate.
UI/UX Design
Close collaboration with the development team ensured a modern, intuitive interface and a seamless user experience that aligns perfectly with the brand’s vision. This ongoing partnership continues to refine and evolve the platform, keeping it user-focused and innovative.
Naming
A memorable name that fits with the global ambitions of a fintech startup. Securing the new domain and making the transition from goontravel.net to usegoon.com makes it so much better for both users and the brand itself.
Brand Architecture
The brand architecture clearly defines what the brand stands for, its range of products, and the platforms it offers, making the overall ecosystem easy to understand. It creates a structured, cohesive framework that strengthens recognition, trust, and user navigation across all touchpoints.
Start being remarkable
Let's talk about your project
